Putting a Value on plastic waste
22 million kgs of plastic enter our oceans every day.
By 2030 it’s estimated the weight of plastic in our oceans will double.
By 2050 there will be more plastic by weight than fish in our oceans.
Yet up to 80% of the world's ocean plastic comes from a lack of waste management infrastructure in coastal communities around the world.
We need to create a long-term network of recycling infrastructure to ensure plastic is collected before it enters our oceans in the first place.
Reducing single-use plastic and getting everyone to take part in beach cleanups is going to help save our seas but we believe that to truly have an impact we need to stop plastic before it hits our oceans, to put a value on collecting that plastic and then connect as many people to this solution as possible.
With the sale of every bottle we fund collection of 11.4kg of plastic, equivalent to 1000 plastic bottles and invest in people-powered waste management.
Plastic waste is collected by locals in coastal communities who can exchange plastic waste for money, healthcare, tech products, school tuition and micro-finance at their local Plastic Bank.
A lasting solution with Plastic Bank
We partner with Plastic Bank who are globally recognized as one of the most innovative solutions to stopping ocean plastic and are using IBM blockchain to underpin the transparency of their plastic collection network. Together we put a value on plastic waste and at the same time support local jobs. We’re enabling people living in coastal areas to make a higher wage from collecting plastic – by giving up to 3x the market rate and enabling collectors to exchange plastic for money, healthcare, school tuition, tech products and even access access to micro-finance.
No Bullshit Sustainability
Many businesses donate a vague percentage of profit to causes or tack on corporate responsibility as an added layer. This is the reason for our companies existence and we believe in a defined impact per product, for the sale of every bottle, we contribute directly to Plastic Bank who ensure 11.368kg of plastic, equivalent of over 1000 plastic bottles will always be collected. You can read more about this here.
Since launching in January 2019 we have funded collection of equivalent to 30 million plastic bottles so we're on track but we need your help. By 2025 we aim to collect 80million kgs of plastic which is equivalent to 7 billion plastic bottles stopping them from ever entering our oceans.
Our pledge to fund the collection of 7 billion bottles by 2025
So join us, our oceans need all of us.